Websites not an alternative to selling

IF YOU’RE going to refer someone to your website for information, grab their contact details first. Websites can be great for showing customers on the phone, what your products look like. If you need to let them have a browse in their own time, call them back and try to complete a sale. If you lazily refer them to your website and never hear from them again, don’t be surprised. You never really tried to sell to them.

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